Tyto was born from a simple yet profound realization: while there is a wealth of market research data, finding the right data and using it effectively remains a challenge. Our founders, seasoned professionals in market research, artificial intelligence, and data science, witnessed firsthand the difficulties businesses encountered in using this data to make important strategic, operational, and investment decisions. In a world increasingly overwhelmed by data complexity, they saw an opportunity to simplify the process and make a significant impact.